Table 4.

Attributes and their description.

Attributes symbols	Attributes name	Explanation of attributes
	Process orientation	Focuses on enhancing the efficacy of business processes through analysis, design, and optimization.
	Innovation and creativity	Promotes original thought and imaginative problem-solving to create new technology and business strategies.
	Project management	Focuses on developing strong project management abilities to organize, carry out, and oversee corporate initiatives.
	Customer focus	Considers the demands and satisfaction of customers when developing and refining company processes.