Table 1.
Magazine readership demographics
| Magazines | Paid Circulationa | Issues/Yeara | Aver. Pages/Issue | % Femalec | % Whiteb | % Blackb | Median Agec | Median Household Incomec |
| Mainstream | ||||||||
| Family Circle | 4,712,548 | 15 | 173 | 90 | 89 | 9 | 48.2 | $49,221 |
| Good Housekeeping | 4,527,447 | 12 | 201 | 87 | 87 | 11 | 47.3 | $52,609 |
| Ladies' Home Journal | 4,100,675 | 12 | 159 | 94 | 90 | 8 | 48.0 | $52, 634 |
| Woman's Day | 4,257,742 | 17 | 155 | 94 | 87 | 12 | 47.7 | $50,356 |
| African American | ||||||||
| Ebony | 1,785,139 | 12 | 182 | 61 | 7 | 93 | 39.4 | $38,678 |
| Essence | 1,053,484 | 12 | 171 | 75 | 6 | 92 | 35.8 | $40,698 |
| Heart and Soul | 308,899 | 10 | 104 | 85 | NA | NA | 37.0 | $47,082 |
| Upscale | 224,649 | 9 | 124 | 70 | NA | NA | 31.0 | $72,500 |
| Hispanic American | ||||||||
| Latina (English) | 230,503 | 12 | 115 | 94 | NA | NA | 31.0 | $45,807 |
| Latina Style (English) | 152,561 | 5 | 62 | NA | NA | NA | 30.0 | $73,000 |
| Cristina (Spanish) | 102,194 | 12 | 103 | NA | NA | NA | 18–49 | 37% over $35,000 |
| Vanidades (Spanish) | 90,598 | 26 | 132 | NA | NA | NA | 25–54 | 54% over $35,000 |
a Sources: SRDS Consumer Magazine Advertising Source, May 2002 and Audit Bureau of Circulations, December 2001
b Source: Mediamark Fall 2000. White and Black categories include Hispanic.
c Source: magazine publishers