Table 2.
Space devoted to health-related advertising
| Square Inches | Health-Related Ads | |||||
| Magazine Type | Total Sq. Inches over 3 monthsa | Advertising as % of Magazine Space | Health-Related Ads as % of All Ad Space | % Positive | % Negative | % Mixed |
| Mainstream | 171,671 | 49.9 | 51.9 | 65.0 | 17.1 | 18.0 |
| African American | 130,666 | 47.3 | 22.4 | 58.0 | 28.7 | 13.3 |
| Hispanic American | 135,456 | 29.5 | 25.9 | 48.9 | 43.7 | 7.5 |
| Number of Ads | All Health-Related Ads | |||||
| Magazine Type | Number of Pages over 3 months | Number of Adsb | Health-Related Ads as % (N) of all Ads | % Positive | % Negative | % Mixed |
| Mainstream | 2,066 | 943 | 50.0 (470) | 61.5 | 17.4 | 21.1 |
| African American | 1,518 | 684 | 20.5 (140) | 52.9 | 30.0 | 17.1 |
| Hispanic American | 1,570 | 466 | 23.6 (110) | 52.7 | 39.1 | 8.2 |
a Magazine pages average 84 square inches
b Some ads are more than one page