Table 5.

Racial/ethnic representation on health-related ad pages (by face count in photographs)

	Mainstream	African American
Positive Health-Related Ads	Number of ad pages = 238*	Number of ad pages = 73*
#Ad Pages with White Faces	138 (58%)	8
#Ad Pages with Black Faces	28	30 (41%)
Total # of White Faces	232	15
Total # of Black Faces	43	47
Negative Health-Related Ads	Number of ad pages = 83*	Number of ad pages = 42*
#Ad Pages with White Faces	5 (6%)	4
#Ad Pages with Black Faces	1	23 (55%)
Total # of White Faces	8	9
Total # of Black Faces	3	47

* The total number of ad pages includes pages with no faces or indistinguishable faces