Table 2.

Faith-based colorectal cancer screening materials, messages, and dissemination channels

Materials	Description	Key messages	Design and content	Dissemination channel
Pamphlet
Colorectal cancer is preventable	Tri-fold pamphlet	- Incorporate faith-based messaging “Honor God by taking care of your body. Stop cancer by getting screened today.” - Explicitly call out “stopping” cancer - “Choosing faith over fear of screening.”	- Incorporate the color purple to represent faith - Educate and inform with information about CRC screening - Add website with additional CRC information - Add specific CRC statistics related to Black or African Americans	- Sunday service - Church health fair - Community events - Clinic examination rooms
Fact sheets
Colorectal Cancer Can Be Prevented + Your Faith, Your Health	Two-sided CRC information sheet	- Incorporate faith-based messaging “Honor God by taking care of your body. Get screened for colorectal cancer.” - Educate with information about CRC screening - Incorporate key messages from Reverend Garland Higgins’s sermon	- Create double-sided fact sheet with CRC information and faith messaging - Incorporate the color purple to represent faith - Add website with additional CRC information	- Sunday service - Church health fair - Community events - Clinic examination rooms
CRC Screening Options	CRC screening shared decision-making fact sheet	- Taking control of one’s own health	- Incorporate the color purple to represent faith - Present information about CRC screening options in a clear and simple format - Add specific CRC statistics related to Black or African American person - Increasing awareness and knowledge of CRC screening	- Sunday service - Church health fair - Community events - Clinic examination rooms - Mailed w/annual FIT
Messages cards
Faith Over Fear	Double-sided message card	- Explicitly call out “stopping” cancer - Incorporate faith-based messaging created by participants: “Faith over fear.”	- Use photographs representing prayer and community - Add website with additional CRC information - Share statistics that will speak to the African American population - Add specific actions people can do to help lower their risk	- Sunday service - Church health fair - Community events - Clinic examination rooms - Mailer - Social media
Honor God	Double-sided message card	- Use faith-based messaging “Worship God with your whole health” - Incorporate key messages from the Reverend Garland Higgins’s sermon	- Incorporate scripture into messaging - Educate and inform about CRC screening age - Add website with additional CRC information - Use a photograph that illustrates faith, hope, and life	- Sunday service - Church health fair - Community events - Clinic examination rooms - Mailer - Social media
Dear God	Double-sided message card	- Incorporate faith-based messaging “Dear God…”	- Incorporate scripture into messaging - Use “family messaging” as a motivator to promote screening - Teach children about the power of prayer and importance of a healthy body at a young age - Add website with additional CRC information	- Sunday service - Church health fair - Community events - Clinic examination rooms - Mailer - Social media
I Need You to Survive	Double-sided message card	- Colorectal cancer can be prevented	- Incorporate faith-based messaging by including lyrics from faith-based song - Educate and inform about CRC screening age - Use “family messaging” as a motivator to promote screening - Add website with additional CRC information - Use photographs representing younger families to align with new screening age	- Sunday service - Church health fair - Community events - Clinic examination rooms - Mailer - Social media
Ruth’s Story	Double-sided message card	- Share your stories and knowledge to save lives - Early testing is important - Incorporate faith message “comfort and strength in [your] faith knowing that God is with you”	- Focus on message that CRC screening is needed even when you do not have symptoms - Share personal stories with one’s community to reduce stigma and inspire action	- Sunday service - Church health fair - Community events - Clinic examination rooms - Mailer - Social media
Cynthia’s Story	Double-sided message card	- Share your stories and knowledge to save lives - “Don’t let your family lose you too.” - Early testing is important - Colorectal cancer can be prevented	- Use “family messaging” as a motivator to promote screening - Share personal stories with one’s community to reduce stigma and inspire action	- Sunday service - Church health fair - Community events - Clinic examination rooms - Mailer - Social media
Henry’s Story	Double-sided message card	- Share your stories and knowledge to save lives - Make time to get screened – do not delay - Colorectal cancer can be prevented	- Trust your body messaging - Sharing personal stories with one’s community to reduce stigma and inspire action - Use photograph representing people in manual labor or skilled trade occupations	- Sunday service - Church health fair - Community events - Clinic examination rooms - Mailer - Social media
Tamika’s Story	Double-sided message card	- Share your stories/knowledge to save lives - Choose faith over fear of screening - Early testing is important - Colorectal cancer can be prevented	- Address perceived medical mistrust and fear using faith messaging - Share personal stories with one’s community to reduce stigma and inspire action	- Sunday service - Church health fair - Community events - Clinic examination rooms - Mailer - Social media