Table 2. Content Analysis of Interview.
| Themes | |
|---|---|
| 1. Lifestyle factors | |
| Eating habits | Stress eating
Diet |
| Activity behaviour | Long sitting
Mix Exercising Playing |
| Exercise routine followed | Strength
Cardio |
| Sitting time | 5-6 hours
6-7 hours |
| Enjoyable activities | Dancing
Aerobics Badminton Body weight |
| Incorporate activity | Stairs
Walking |
| 2. Exercise expectations | |
| Mental health | Stress relieving
Improve concentration. Overcome anxiety |
| Appearance | Weight loss
Muscle tone |
| Fitness | Improve strength
Improve endurance Flexibility |
| Physical well being | Prevent disease
Health risk Healthy lifestyle |
| Necessity of exercise | Maintain healthy lifestyle
Maintain body Prevent disease Confidence |
| Specific area to target | Arms
Abdomen Hips Thighs |
| Feeling of exercise | |
| Positive | Happy
Satisfying |
| Negative | Boring
Body-conscious |
| Time commitment to exercise | 10-15 minutes, 4-5 days/week |
| 3. Exercise exploration | |
| Obstacles | |
| Personal | Lacks Self-discipline
Yearns for Company Body consciousness Fatigue Difficult to exercise after college Injury or menstrual cycle Lacks knowledge of exercise |
| Environment | Unpleasant weather
Commuting to the gym Dedicated space Social prejudice |
| Opportunity | Lack of time
Cost of the gym Lack of knowledge about exercise |
| Facilitators | |
| Personal | Improve mood
Weight management Desire for good health Restricted wardrobe |
| Environment | Support from parents and friends |
| Opportunity | Good access
Space for exercise |
| Major concerns | Flexibility of muscles
Consistency Initiation of the exercise Lack of proper information about exercise (FITT) |
| 4. Preference of exercise resource | |
| Mode | Videos
Personal training |
| Advantages | Easy to follow
Convenient User friendly Timesaving Money saving |
| Disadvantages | Not reliable information
Unrealistic recommendations Lacks monitoring |
| Previous experience | Positive- someone with me, motivational content, animations, visual feedback, short, accessible
Negative- lacks information very fast, difficult, lacks scientific evidence, moderate quality, demotivating, branding, advertisement in between exercise videos. |
| 5. Requirements in the video | |
| Techniques | Proper forms or positions
Repetitions Sets Breaks |
| Levels | Easy to harder
Easy to perform |
| Duration | Short duration (10-15min)
Not more than 30 min |
| Instruction mode | Audio and video
Captions Muscle involved Experienced instructor, energetic instructor |
| Exercise routine | Flexible routine |
| Exercise variety | Exercise recruiting all body parts
Progression Tailor-made |
| Preferred exercise | Equipment free |
| Music | High intense, beats |
| 6. Appealing factors | |
| Model | Active and fit
Similar age group |
| Approach | Encouraging
Friendly Easy to understand |
| Quality | Good lighting
Bright light Clear sound Good video quality |
| Background | Empty space without distraction
Light coloured wall Greenery Based on exercise intensity |
| Duration | Short duration videos
Advertisement free |
| Presentation | Clarity in communication
Immersive colours Different planes |
| Professionalism | Moderate to high |
| 7. Holistic well being | |
| Nutrition | Calorie intake
Diet Water intake |
| Safety precautions | Attire and shoes to wear
Ventilation Non-slippery flooring Do’s and don’ts Monitoring the exhaustion |
| Exercise benefits | Health benefits of exercise
Muscle being recruited Hormonal influence |
| Mode of delivery | At the end or beginning
Disclaimer Separate video |
| Motivation | Weekly call
Exercise done video Logbook Text messages |
| 8. Media preference | |
| Version | YouTube links
Downloadable links |
| Video size | Less internet consumption |
| Delivery mode | WhatsApp
YouTube |