Table 5.
Interaction effect of A/V ratio and content complexity on program satisfaction.
| Variable | Model 1 | Model 2 | Model 3 |
|---|---|---|---|
| Constant | 5.199*** | 5.342*** | 5.337*** |
| (0.127) | (0.136) | (0.136) | |
| Control variables | Entered | Entered | Entered |
| Independent variables | |||
| Content complexity | − 0.045** | − 0.043** | |
| (0.015) | (0.015) | ||
| A/V ratio | − 0.001 | − 0.208* | |
| (0.010) | (0.090) | ||
| (Content complexity) × (A/V ratio) | 0.077* | ||
| (0.033) | |||
| F-Statistics | 28.909*** | 24.954*** | 23.508*** |
| Adjusted R-Square | 0.155 | 0.159 | 0.161 |
| ΔAdjusted R-Square | – | 2.52% | 1.51% |
| Degrees of Freedom | 1513 | 1511 | 1510 |
N = 1524.
The dependent variable (DV): Program satisfaction.
Standard errors in parentheses.
*** p < .001; ** p < .01; * p < .05; † p < .1.