Table 4.
Intervention costs by treatment condition.
| Get social | Traditional | |||
|---|---|---|---|---|
| Total cost | Cost per person | Total cost | Cost per person | |
| Interventionist travel | $1738.26* | $10.41 | $5987.34 | $36.96 |
| Software and materials | ||||
| Hootsuite | $484.32 | $2.90 | na | na |
| BeePro | $420.00 | $2.52 | na | na |
| Printing materials | $25.05 | $0.15 | $1715.32 | $10.59 |
| Contest prizes | $90.00 | $0.53 | $64.31 | $0.40 |
| Personnel costs | ||||
| Administrative salary (scheduling posts, printing, emailing newsletters) | $4337.68 | $25.97 | $502.38 | $3.10 |
| Interventionist salary at $42.92 /hour | $14,750.17 | $88.32 | $26,201.23 | $161.74 |
| Total personnel costs | $19,087.85 | $114.30 | $26,793.61 | $165.40 |
| Total costs | $22,566.48 | $135.12 | $35,280.58 | $217.78 |
*
Travel in the Get Social condition occurred for orientation visits only.