Table 2.
Measurement model analysis results.
| Variables | Items | Factor loading | Cronbach’ α | CR | AVE |
|---|---|---|---|---|---|
| Experiencescape | Social dimension | 0.929 | 0.899 | 0.913 | 0.637 |
| Functional dimension | 0.698 | ||||
| Natural dimension | 0.781 | ||||
| Cultural dimension | 0.847 | ||||
| Sensory dimension | 0.818 | ||||
| Hospitality cultural dimension | 0.69 | ||||
| Social dimension | The staff here (such as guides, coaches, etc.) are very friendly to me. | 0.662 | 0.718 | 0.716 | 0.457 |
| The residents here are very friendly to me. | 0.655 | ||||
| I get along very well with other tourists here. | 0.707 | ||||
| Functional dimension | The restrooms here are sufficient in number and easily accessible. | 0.666 | 0.743 | 0.743 | 0.491 |
| The infrastructure here is convenient and well-developed. | 0.682 | ||||
| There are relaxation areas here suitable for post-sport recovery. | 0.747 | ||||
| Natural dimension | The natural environment here is well-preserved. | 0.703 | 0.707 | 0.706 | 0.445 |
| The natural scenery here meets my expectations. | 0.64 | ||||
| The natural environment here deeply attracts me. | 0.654 | ||||
| Cultural dimension | The sportswear and behavior of the people here are similar to mine. | 0.635 | 0.652 | 0.656 | 0.389 |
| The sports culture here is rich, with a variety of sports activities. | 0.565 | ||||
| The overall cultural atmosphere here deeply attracts me. | 0.669 | ||||
| Sensory dimension | The tactile experiences brought by the sports activities here make me feel very comfortable. | 0.671 | 0.675 | 0.681 | 0.519 |
| The overall experience here is very pleasant to my senses. | 0.759 | ||||
| Hospitality culture dimension | The hotel service pays attention to detail and especially shows care for sports tourists. | 0.837 | 0.865 | 0.869 | 0.624 |
| The hotel offers personalized services that meet the special needs of sports tourists. | 0.823 | ||||
| The overall service quality of the hotel exceeds my expectations. | 0.767 | ||||
| The services provided by the hotel can meet all my needs. | 0.727 | ||||
| Flow experience | During the sports activity, I feel that time passes quickly. | 0.653 | 0.687 | 0.694 | 0.432 |
| During the sports activity, I feel very focused. | 0.598 | ||||
| When participating in sports activities, I often become fully immersed. | 0.715 | ||||
| Psychological recovery | After the trip, I feel relaxed and happy. | 0.699 | 0.728 | 0.727 | 0.401 |
| After the trip, I cherish and love life even more. | 0.59 | ||||
| After the trip, I feel refreshed. | 0.604 | ||||
| After the trip, I forget about my troubles. | 0.634 |