Table 2.

Reliability and validity analyses results.

Constructs	Factors	Standardized factor loading	C. R.	AVE	Cronbach’s alpha
Attitude	ATT1	0.659	0.770	0.456	0.770
	ATT2	0.694
	ATT3	0.675
	ATT4	0.673
Subjective norms	SN1	0.597	0.703	0.373	0.699
	SN2	0.646
	SN3	0.640
	SN4	0.554
Perceived behavioral control	PBC1	0.660	0.653	0.389	0.639
	PBC2	0.502
	PBC3	0.693
Health consciousness	HC1	0.650	0.630	0.362	0.628
	HC2	0.574
	HC3	0.579
Trust	TR1	0.768	0.790	0.556	0.789
	TR2	0.706
	TR3	0.762
Intention	INT1	0.585	0.686	0.354	0.684
	INT2	0.605
	INT3	0.619
	INT4	0.569
Behavior	BEH1	0.722	0.783	0.547	0.770
	BEH2	0.803
	BEH3	0.690