Table 2.
Descriptive characteristics of the participants.
| Demographic characteristics | Description | Count | Percentage |
|---|---|---|---|
| Gender | Male | 297 | 48.77% |
| Female | 312 | 51.23% | |
| Age | Under 17 years old | 18 | 2.96% |
| 18–25 years old | 218 | 35.80% | |
| 26–35 years old | 284 | 46.63% | |
| Over 36 years old | 89 | 14.61% | |
| Monthly disposable income | Below 999 yuan | 155 | 25.45% |
| 1000–1999 yuan | 400 | 65.68% | |
| 2000–2999 yuan | 38 | 6.24% | |
| 3000 yuan and above | 16 | 2.63% | |
| Skiing experience | Never participated | 25 | 4.11% |
| 1–3 times | 268 | 44.01% | |
| 4–8 times | 211 | 34.65% | |
| More than 9 times | 105 | 17.24% | |
| Preferred type of ski resort | Medium and small-sized ski parks within the province, daily spending within 500 yuan | 304 | 49.92% |
| Large ski resorts within the country, daily spending over 500 yuan | 305 | 50.08% |