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ANOVA results for the effect of packaging color and health perception manipulation.
| Variable definitions | Df | MS | F | p |
|---|---|---|---|---|
| Color | 1 | 2.63 | 1.13 | 0.29 |
| Color health perception manipulation | 1 | 26.84 | 11.51 | 0.001 |
| Color * color health perception manipulation interaction | 1 | 0.02 | 0.01 | 0.935 |
