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Full ANOVA model results for the effect of packaging color and health perception manipulation on product choice quantity.
| Variable definitions | Df | MS | F | p |
|---|---|---|---|---|
| Color | 1 | 3.10 | 0.61 | 0.44 |
| Color health perception manipulation | 1 | 33.86 | 6.67 | 0.01 |
| Color * color health perception manipulation interaction | 1 | 6.30 | 1.24 | 0.27 |
