Table 2.
Instagram use among study participants (n = 385)
|
Variables |
N (%) |
Variables |
N (%) |
|---|---|---|---|
|
Type of SM used regularly |
Are patients following the Instagram account? |
||
|
|
297 (77.1) |
Yes |
128 (33.2) |
|
|
42 (10.9) |
No |
56 (14.5) |
|
|
4 (1.0) |
Sometimes |
82 (21.3) |
|
Snapchat |
30 (7.8) |
I don’t know |
119 (30.9) |
|
TikTok |
12 (3.1) |
||
|
Main purpose of using Instagram |
Response to questions |
||
|
Personal |
165 (42.9) |
Yes |
257 (66.8) |
|
Educational |
70 (18.2) |
No |
25 (6.5) |
|
Marketing |
150 (39.0) |
Sometimes, not applicable (I have not received questions) |
103 (26.8) |
|
How often to check Instagram? |
How did patients find the Instagram account? |
||
|
Once weekly |
23 (6.0) |
Paid promotion ad |
35 (9.1) |
|
Once daily |
73 (19) |
Account is advertised by the clinic |
42 (10.9) |
|
2–3 times a day |
111 (28.8) |
Through a recommendation of an Instagram user (mention sticker) |
83 (21.6) |
|
More than 3 times a day |
178 (46.2) |
Through Instagram search |
125 (32.5) |
|
Time of the day to use Instagram |
Through hashtags |
12 (3.1) |
|
|
Morning (8 am–12 pm) |
28 (7.3) |
I don’t know |
88 (22.9) |
|
Afternoon (12 pm–5 pm) |
91 (23.6) |
||
|
Evening (After 5 pm) |
266 (69.1) |
||
|
How long of using SM account? | |||
|
1–3 years |
81 (21.0) |
||
|
4–6 years |
66 (17.1) |
||
|
More than 6 years |
238 (61.8) |