Table 3.
Participants’ responses about successful tools of engagement in Instagram (n = 385)
|
Variables |
N (%) |
|---|---|
|
Method of communicating with patients | |
|
Direct messages (DM) |
192 (49.9) |
|
Instagram stories |
57 (14.8) |
|
Instagram posts |
39 (10.1) |
|
I don’t usually communicate with my patients through Instagram |
97 (25.2) |
|
Posting Instagram stories |
|
|
Yes |
276 (71.7) |
|
No |
109 (28.3) |
|
Giving consultation to patients | |
|
Always |
47 (12.2) |
|
Sometimes |
185 (48.1) |
|
Never |
153 (39.7) |
|
Most effective platform in attracting patients |
|
|
|
285 (74.0) |
|
|
31 (8.1) |
|
|
2 (0.5) |
|
Snapchat |
31 (8.1) |
|
TikTok |
36 (9.4) |
|
Flow of patients increased |
|
|
Yes |
167 (43.4) |
|
No |
28 (7.3) |
|
I don’t know |
190 (49.4) |