Table 5.
Comparison between different practice areas, and different reasons for using Instagram on its utilisation (n = 385)
|
Variables |
Practice area |
P value |
Variables |
Main purpose of using Instagram |
P value |
||||
|---|---|---|---|---|---|---|---|---|---|
|
Government |
Private |
Unemployed |
Personal |
Educational |
Marketing |
||||
|
n (%) |
n (%) |
||||||||
|
Type of SM used regularly (Instagram) |
111 (69.8) |
158 (84.9) |
28 (70.0) |
0.009 |
Giving consultations to patients (Sometimes) |
69 (41.8) |
30 (42.9) |
86 (57.3) |
<0.001 |
|
Main purpose of using Instagram (Marketing) |
43 (27.0) |
96 (51.6) |
11 (27.5) |
<0.001 |
Flow of patients increased (Yes) |
48 (29.1) |
29 (41.4) |
90 (60.0) |
<0.001 |
|
Response to questions (Yes) |
88 (55.3) |
150 (80.6) |
19 (47.5) |
<0.001 |
Patients following the Instagram account (Yes) |
58 (35.1) |
38 (54.3) |
114 (76.0) |
<0.001 |
|
Method of communicating with patient (Direct messages (DM)) |
70 (44.0) |
108 (58.1) |
14 (35.0) |
0.001 |
|||||
|
Posting Instagram stories (Yes) |
101 (63.5) |
149 (80.1) |
26 (65.0) |
0.002 |
|||||
|
Patients following the Instagram account (Yes) |
61 (38.4) |
136 (73.1) |
13 (32.5) |
<0.001 |