Table 1.

Content Analysis of the Sociocultural Premises of Purchasing

Categories	Definition	Example	Total	Frequencies by sex		χ2
				Women N = 20	Men N = 14
Family	The assigned roles for family members during shopping	“Parents must call the shots on what gets bought for the house”	125	73 (58.4%)	52 (41.6%)	.142
Gender stereotype	The gender roles associated with shopping and the societal expectations for men and women in this context	“When guys go into a store, they usually end up buying the first thing they see”	79	58 (73.4%)	21 (26.6%)	6.999**
Social	The influence of peers, acquaintances, or industry experts on consumer purchasing behaviour	“If someone already knows about the product, they know more than you do”	58	30 (51.7%)	28 (48.3%)	1.777
Saving & Budgeting	Prioritising the economy’s well-being and emphasising the necessity of making purchases based on needs	“When you’re buying, you just gotta make do with what you’ve got”	49	29 (59.2%)	20 (40.8%)	.010
Product	Product attributes encompassing quality, functionality, and price	“Just because something’s cheap doesn’t mean it’s worse”	45	16 (35.6%)	29 (64.4%)	11.999***
Social Acceptance and Status	Acquiring products with the intention of showcasing social status or securing approval within a specific social circle	“You buy expensive stuff because it’s the image you show to others”	40	30 (75%)	10 (25%)	4.099*
Self-sacrifice	Striving harder and enduring hardship to acquire necessary purchases	“To get what you want, you have to figure out how to get the money to do it”	25	21 (84%)	4 (16%)	5.330**(a)
Hedonism	The pursuit of pleasure as an incentive for consumer purchasing decisions	“We tend to buy things because we want them, not because we need them”	25	13 (52%)	12 (48%)	.374(a)
Affective compensation	Purchase meaningful gifts for loved ones as a way to express affection and replace time spent together	“You wanna get your son a treat to keep him motivated”	15	12 (80%)	3 (20%)	(b)

*p < .05, **p < .01, ***p < .001

(a) Yates Correction, (b) Fisher’s Exact Test