Table 2.
Subscales, factor loadings, psychometric index of internal consistency, correlations between factors and descriptive statistics of the consumer socio-cultural premises scale.
| Items | Subscales | |||||||
|---|---|---|---|---|---|---|---|---|
| F1 Affective Compensation | F2 Gender Stereotype | F3 Self–sacrifice | F4 Saving & Budgeting | F5 Family | F6 Social | F7 Hedonism | ||
| NP18. You should earn your children’s affection by buying things for them | .914 | .197 | .015 | –.051 | .081 | .072 | .102 | |
| NP16. You should buy what your children want to prevent them from throwing tantrums | .843 | .252 | .014 | –.041 | .073 | .013 | .159 | |
| NP17. You should constantly purchase to demonstrate items for your your love family for them | .724 | .233 | .107 | .000 | .090 | .135 | .239 | |
| NP19. Family time should be compensated with gifts when there’s not enough to spend together | .703 | .242 | .029 | –.103 | .035 | .090 | .115 | |
| NP20. You should buy what you are asked to buy to avoid being seen as stingy | .662 | .217 | .039 | –.175 | .029 | .198 | .137 | |
| NP21. To compensate for emotional voids, people should fill them by making purchases | .592 | .213 | .038 | –.172 | –.055 | .132 | .222 | |
| NP61. Women should pay attention to the purchasing decisions made by men | .230 | .732 | .007 | –.056 | .079 | .081 | .033 | |
| NP62. A woman should prioritise the family when shopping and not focus on herself | .124 | .687 | .095 | .034 | .245 | .084 | .067 | |
| NP60. A woman should refrain from expressing her opinion while shopping | .230 | .680 | –.028 | –.015 | –.029 | .166 | .061 | |
| NP68. Men should prioritise family over personal indulgence when making purchases | .083 | .651 | .101 | .034 | .257 | .087 | –.024 | |
| NP66. Man should avoid giving opinions when making purchases | .162 | .593 | .081 | –.012 | –.038 | .110 | –.005 | |
| NP67. Men should pay attention to the purchasing decisions of women | .122 | .593 | .082 | .032 | .084 | .087 | .074 | |
| NP 59. Women should involve men in their shopping decisions | .252 | .572 | .130 | –.034 | .171 | .131 | .083 | |
| NP65. Men should ask women for their input when shopping | .130 | .567 | .111 | .083 | .169 | .103 | .143 | |
| NP3. If people want to buy something, prepared to they make should sacrifices to obtain it | –.040 | .085 | .844 | .046 | –.029 | .060 | –.016 | |
| NP2. People need to put in effort by working in order to afford the things they desire | .050 | –.037 | .779 | –.030 | –.011 | .063 | .060 | |
| NP4. You have got to give up some things to get stuff your family needs | –.020 | .165 | .745 | .075 | .131 | .135 | –.066 | |
| NP5. You should put an extra effort when you want to purchase a special treat | –.034 | –.003 | .686 | .095 | .120 | .043 | .057 | |
| NP7. People should exert extra effort to acquire the items they wish to purchase | .154 | .140 | .569 | –.085 | .173 | .039 | .193 | |
| NP8. People should seek extra income in order to purchase things they enjoy | .031 | .086 | .485 | .124 | .188 | –.045 | .031 | |
| NP6. You have got to go through tough times to get what your loved ones need | .272 | .245 | .485 | –.102 | .140 | –.011 | .233 | |
| NP55. People must be adapted to fit the budget and what you have | –.072 | –.094 | .004 | .831 | .053 | –.077 | –.038 | |
| NP53. People ought to spend in accordance with their dinancial capabilities | –.197 | –.092 | .093 | .722 | .058 | –.085 | –.058 | |
| NP 54. You should only spend what you've got | –.082 | .036 | –.014 | .703 | .041 | –.044 | –.075 | |
| NP51. People must settle with the budget they have | .031 | .115 | .027 | .597 | .079 | .012 | –.047 | |
| NP52. You must save to buy good products | –.104 | .024 | .036 | .456 | .170 | .058 | –.028 | |
| NP37. When shopping, a father should prioritise his family before himself | .065 | .224 | .201 | .035 | .671 | .014 | –.018 | |
| NP38. When shopping, a mother should prioritise her family over herself | .070 | .390 | .146 | .045 | .646 | .082 | .104 | |
| NP34. People should make purchases with the well-being of their family in mind | .032 | .134 | .150 | .239 | .492 | .146 | .062 | |
| NP36. People should consult with their family when making an purchase | .019 | .159 | .034 | .264 | .436 | .215 | –.017 | |
| NP39. People should spend on things that benefit the entire family | .045 | –.046 | .195 | .298 | .409 | .218 | –.037 | |
| NP43. You should ask a friend for their opinion when shopping | .242 | .262 | .050 | –.093 | .076 | .778 | .076 | |
| NP45. Purchases should be made in consultation with others | .160 | .245 | .073 | –.054 | .219 | .675 | .087 | |
| NP44. The opinion of older people should be consulted when making purchases | .112 | .236 | .118 | .026 | .155 | .661 | .049 | |
| NPhappy 14. People must buy to feel | .434 | .090 | .007 | –.042 | .004 | .091 | .706 | |
| NP 12. People should buy to feel good | .326 | .213 | .129 | –.124 | .017 | .025 | .665 | |
| NP13. People should follow their heart when making a purchase | .219 | .029 | .157 | –.125 | .037 | .083 | .461 | |
| Total | ||||||||
| Items number | 37 | 6 | 8 | 7 | 5 | 5 | 3 | 3 |
| % Explained variance | 62.21 | 24.11 | 12.08 | 8.25 | 6.09 | 4.69 | 3.65 | 3.30 |
| Cronbach’s Alpha | .890 | .919 | .871 | .856 | .797 | .754 | .828 | 733 |
| McDonald’s Omega | .900 | .910 | .861 | .824 | .780 | .741 | .828 | 743 |
| Interfactor correlations | F1 Affective Compensation | F2 Gender Stereo-type | F3 Self–sacrifice | F4 Saving & Budgeting | F5 Family | F6 Social | F7 Hedonism | |
| Gender Stereotype | .47* | |||||||
| Self-sacrifice | .18* | .26* | ||||||
| Saving & Budgeting | –.18* | .00 | .04 | |||||
| Family | .18* | .41* | .33* | .28* | ||||
| Social | .37* | .45* | .21* | –.06 | .37* | |||
| Hedonism | .55* | .28* | .23* | –.19* | .10 | .26* | ||
| Mean | 1.50 | 2.51 | 4.23 | 5.61 | 4.31 | 2.60 | 2.50 | |
| Standard deviation | .95 | 1.30 | 1.39 | 1.13 | 1.30 | 1.40 | 1.36 | |
* p < .001