Table 3.
Segmentation variables for stakeholder mapping
Category | Definition | Profile evaluation |
---|---|---|
Institutional relevance | Defines the level of relevance of the KEE in the scientific ecosystem | Assigned profile based on scientific impact: international/national, regional, local, future prospect |
Clinical practice influence | Assesses the level of influence of the KEE within their TA | Influence score calculated on the basis of clinical impact |
Scientific research profile | Evaluates the extent of KEE participation in scientific research | Assigned profile based on research contribution: international/national, regional, local, future prospect |
Digital relevance | Measures the level of social media influence of the KEE | Digital score based on influence variables: followers and activity |
KEE, key external expert; TA, therapeutic area