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. 2025 Jul 12;39(5):281–292. doi: 10.1007/s40290-025-00574-x
Our medical affairs (MA) department has undergone a comprehensive transformation, becoming a strategic partner within the healthcare ecosystem by driving innovations that enhance patient care and system efficiency.
This transformation is fully aligned with and advances beyond the MA 2030 vision, emphasizing leadership elevation and data-driven decision-making to optimize stakeholder engagement.
We pioneered spearheading initiatives, including CARABELA and the healthcare model analysis, which integrate real-world data, clinical insights, and cross-functional collaboration to perform practice-changing interventions.