Table 2.
Reliability and validity analysis of scale.
| Construct | Item | Factor loading | CA | CR | AVE |
|---|---|---|---|---|---|
| Perceived Value (PV) | The environment of the temple was good. | 0.748 | 0.961 | 0.964 | 0.561 |
| The temple had well-developed infrastructure. | 0.734 | ||||
| The temple staff patiently answered my questions. | 0.759 | ||||
| The price of the city where the temple locates was reasonable | 0.762 | ||||
| Transportation to the temple was convenient and affordable. | 0.769 | ||||
| Spending at temples (meals, cultural creations, etc.) was reasonable. | 0.802 | ||||
| I was comfortable with this religious tourism. | 0.722 | ||||
| I felt relaxed in religious tourism. | 0.733 | ||||
| This religious tourism gave me positive feelings. | 0.751 | ||||
| This religious tourism helped me feel acceptable. | 0.766 | ||||
| This religious tourism improved the way people perceived me. | 0.749 | ||||
| This religious tourism helped me to know more people. | 0.724 | ||||
| This religious tourism increased my religious knowledge. | 0.75 | ||||
| This religious tourism broadened my horizons. | 0.763 | ||||
| This religious tourism helped to form good manners in my daily life. | 0.744 | ||||
| Temples offered rich religious landscapes and architecture. | 0.726 | ||||
| Temples offered vegetarian diets. | 0.729 | ||||
| Temples provided the incense needed for worship. | 0.77 | ||||
| Temples offered the opportunity to experience religious culture and atmosphere. | 0.742 | ||||
| Temples offered multimedia events with religious themes. | 0.76 | ||||
| Temples offered religious-themed programs. | 0.726 | ||||
| Awe (AW) | In the temple, I felt bored-excited. | 0.928 | 0.945 | 0.961 | 0.859 |
| In the temple, I felt usual-unusual. | 0.931 | ||||
| In the temple, I felt unexpected-expected. | 0.926 | ||||
| In the temple, I felt arrogant-humbling. | 0.923 | ||||
| Subjective well-being (SW) | The experience of temple visiting made me feel delighted involuntarily. | 0.916 | 0.953 | 0.964 | 0.842 |
| During my visit to temple, I felt like I was in high spirits and full of vigor. | 0.923 | ||||
| I felt like my travel was satisfactory and festive. | 0.91 | ||||
| This temple visiting experience helped me have warm, satisfying, and trustful relationships with others. | 0.925 | ||||
| This temple visiting experience helped me become self-determining and independent. | 0.913 | ||||
| Religiosity (RE) | My religiosity is very important to me. | 0.925 | 0.956 | 0.966 | 0.850 |
| My religion or faith is an important part of my identity. | 0.922 | ||||
| If someone wants to understand who I am as a person, my religion or faith would be very important in knowing that. | 0.921 | ||||
| I believe strongly in the teachings of my religion or faith. | 0.919 | ||||
| I consider myself a religious person. | 0.924 | ||||
| Donation intention (DI) | I intend to donate resources (financial or in-kind) to the temple in the future. | 0.908 | 0.940 | 0.957 | 0.848 |
| I plan to donate resources (financial or in-kind) to the temple in the near future. | 0.931 | ||||
| I am willing to contribute by donating resources (financial or in-kind) to the temple. | 0.916 | ||||
| I am committed to donating resources (financial or in-kind) to the temple. | 0.928 |
CA, Cronbach's Alpha; CR, Composite Reliability; AVE, Average Variance Extracted.