Table 3.

Discriminant validity.

	PV	AW	SW	RE	DI
PV	0.749	0.237	0.248	0.178	0.244
AW	0.229	0.927	0.450	0.158	0.435
SW	0.239	0.428	0.917	0.155	0.432
RE	0.171	0.150	0.148	0.922	0.365
DI	0.235	0.412	0.411	0.346	0.921

PV, Perceived Value; AW, Awe; SW, Subjective Well-being; RE, Religiosity; DI, Donation Intention; Underline font, Square-root of the AVE; Italic font, Heterotrait-Monotrait Ratio.