| AR | Augmented Reality |
| S | Static (AR) |
| I | Immersive (AR) |
| EI | Emotional Index |
| BATR | Beta/Alpha Theta Ratio |
| ARI | Augmented Reality Immersion questionnaire |
| PI | Perceived Informativeness |
| PBA | Perceived Brand Authenticity |
| PPA | Perceived Product Authenticity |
| ITB | Intention to Buy |
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