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. 2025 Sep 29;20(9):e0333422. doi: 10.1371/journal.pone.0333422

Table 3. Results of basic personal statistics of respondents. Percentages may not sum to 100% due to rounding.

Basic personal statistics of respondents n %
Sexes Male 226 45.4
Female 272 54.6
Age 18-24 years 162 32.5
25-34 years 162 32.5
35-44 years 107 21.5
45-54 years 49 9.8
55-64 years 14 2.8
65 years and over 4 0.8
Education attainment Junior high school and below 51 10.2
High School (Secondary) 89 17.9
University (post-secondary) 289 58.0
Graduate students and above 69 13.9
Current place of residence Urban 317 63.7
Rural 181 36.3
Type of occupation Students 154 30.9
Professional and technical staff (teachers, doctors, lawyers, etc.) 40 8.0
Staff of government agencies and public institutions 69 13.9
Enterprise personnel 117 23.5
A private firm (PRC usage) 28 5.6
Logistics industry practitioners 22 4.4
Else 68 13.7
Frequency of online shopping (average times per month) 1 times or less 26 5.2
2-4 times 164 32.9
5-7 times 193 38.8
8-10 times 80 16.1
More than 10 times 35 7.0