Table 6.

Spearman correlation between video quality and audience interaction on YouTube/ Bilibili/ TikTok.

r, p-value	YouTube (N1 = 98)				Bilibili (N2 = 74)				TikTok (N3 = 99)
	PEMAT	VIQI	GQS	mDISCERN	PEMAT	VIQI	GQS	mDISCERN	PEMAT	VIQI	GQS	mDISCERN
Views	0.256, 0.011	0.605, <0.001	0.267, 0.008	0.191, 0.059	0.421, <0.001	0.701, <0.001	0.056, 0.579	−0.483, <0.001	-	-	-	-
Thumbs-up	0.318, 0.001	0.607, <0.001	0.341, <0.001	0.257, 0.011	−0.144, 0.156	0.238, 0.017	0.233, 0.020	0.175, 0.083	0.152, 0.133	0.392, <0.001	0.054, 0.596	0.064, 0.532
Commentsa	0.273, 0.006	0.560, <0.001	0.378, <0.001	0.265, 0.016	−0.424, <0.001	−0.172, 0.088	0.108, 0.285	0.435, <0.001	0.072, 0.478	0.299, 0.003	−0.221, 0.028	0.117, 0.248
Collections	-	-	-	-	−0.065, 0.525	0.201, 0.046	0.315, 0.002	0.227, 0.024	0.205, 0.041	0.405, <0.001	−0.017, 0.868	0.064, 0.530
Shares	-	-	-	-	−0.185, 0.066	0.106, 0.295	0.312, 0.001	0.284, 0.004	0.199, 0.049	0.452, <0.001	0.015, 0.884	0.052, 0.610
Coin-operated	-	-	-	-	−0.317, 0.001	−0.067, 0.508	0.286, 0.004	0.500, <0.001	-	-	-	-

Bold text means the p-value < 0.05.

|r| ≤ 0.2 no relationship; 0.2 < |r| ≤ 0.4 weak relationship; 0.4 < |r| ≤ 0.6 moderate relationship; 0.6 < |r| ≤ 0.8 strong relationship; |r| > 0.8 very strong relationship.

^aExcluded: 16 videos on YouTube turned off the function of comments.