VISUALS: Different shots all taking place at Mecca Park in Houston, Texas. The lead tween introduces herself as “Andrea” and explains how to play a game called “Hip-Hop Scotch.” Spot opens with a stop-motion shot of tweens dancing. Shots featured are close-ups of the kids, as well as tweens playing the game. A hip-hop beat accompanies the shots of children and the game, while the rules are explained with voice-over. Title graphics of key words and images appear throughout, such as “Hip Hop Scotch,” “Dance Moves,” and a diagram of the boxes. Additional shots include kids playing the game and dancing, and a stop-motion shot of girl dancing. The spot ends with an aerial shot of a group of kids looking up and saying the tagline, “VERB, It’s what you do,” as graphic animation depicting the logo and tagline fade in. The closing shot is a graphic with the word “VERB” being written with chalk on asphalt.
GIRL TWEEN: Andrea: Hey, I’m Andrea and we play at Mecca Park in Houston, Texas.
We’ve got lots of VERBs here. Some games we even make up. Here’s one we call Hip-Hop Scotch.
(Title Graphic— “Andrea”/“Hip-Hop Scotch”)
Andrea: It’s old school meets new school. You draw boxes, but instead of numbers you write in dance moves like spin, bounce, step, or shake. (Title Graphic— “Dance Moves”)
Andrea: Wherever it lands, that’s your thing. If it lands in the question mark, do anything. (Title Graphic— “Do anything”)
Andrea: That’s “Hip-Hop Scotch” in Houston. Every day is game day.
GIRL TWEEN: Girl Tween 2 & 3: So get out there and go play! (Title Graphic— “Go Play”)