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. 2025 Nov 3;25:3747. doi: 10.1186/s12889-025-24586-z

Table 2.

Weighted socio-demographic characteristics of children and use of five forms of media by mothers of children in two groups of ECD

Variables Overall % Year-2014 Year-2018
ECD on track % ECD not on track % ECD on track % ECD not on track %
Residence
 Urban 27.65 81.45 18.55 69.08 32.27
 Rural 72.35 76.36 23.64 62.78 37.22
Province
 Punjab 32.30 81.29 18.71 81.21 18.79
 Sindh 19.11 66.57 33.43 65.51 34.49
 Balochistan 18.09 - - 57.96 42.04
 KPK 26.61 82.53 17.47 68.80 31.20
 Gilgit-Baltistan 3.90 77.67 22.33 - -
Children’s age in years
 3 51.49 74.61 25.39 61.75 38.25
 4 48.51 81.19 18.81 66.68 33.32
Children’s Gender
 Male 51.48 77.38 22.26 78.12 21.88
 Female 48.52 64.13 35.87 64.21 35.79
Malnutrition1
 Yes 50.29 73.87 26.13 59.95 40.05
 No 49.71 82.11 17.89 68.10 31.90
Child ever attended early childhood education programme
 Yes 84.09 90.74 9.26 60.38 39.62
 No 15.91 75.22 24.78 85.44 14.56
Types of media
 0 16.84 63.89 36.11 47.00 53.00
 1 38.04 75.57 24.43 65.98 34.02
 2 33.85 79.44 20.56 72.28 72.28
 3 8.89 84.30 15.70 22.03 77.97
 4 2.23 87.33 12.67 68.60 31.40
 5 0.15 56.08 43.92 80.90 19.10
Mother’s education level
 None/pre-school 64.39 73.67 26.33 59.07 40.93
 Primary 12.59 80.49 19.51 74.39 25.61
 Middle 6.50 84.11 15.89 72.27 27.73
 Secondary 8.99 84.80 15.20 71.71 28.29
 Higher 7.53 89.51 10.49 78.44 21.56
Wealth quintile of household
 Poorest 21.87 67.36 32.64 61.10 38.90
 Poorer 20.59 74.31 25.69 65.35 34.65
 Middle 19.96 79.47 20.53 62.96 37.04
 Richer 18.97 82.09 17.91 64.78 35.22
 Richest 18.62 87.99 12.01 67.07 32.93
Do you read newspapers or magazines?
 Yes 12.72 85.85 14.15 73.77 26.23
 No 87.28 83.36 16.64 63.44 36.56
Frequency of listening to the radio
 Yes 5.46 79.56 20.44 64.94 35.06
 No 94.54 77.62 22.38 64.16 35.84
Frequency of watching television
 Yes 44.75 80.20 19.80 71.53 28.47
 No 55.25 75.46 24.54 58.76 41.24
Mobile phone usage in the past three months2
 Yes 79.27 78.60 21.40 70.78 29.22
 No 20.73 64.86 35.14 48.93 51.07
Internet usage3
 Yes 82.82 100.00 0 81.21 18.79
 No 17.18 85.14 14.86 61.26 38.74

1Children who were stunted or wasted or underweight

2In MICS-5 (2014), mobile phone ownership was not directly asked, so we use the household survey question, 'Does anyone in the household own a phone?' In 2018, mothers were directly asked about the frequency of their mobile phone use over the past three months

3In MICS-5 the question asks the frequency of internet usage in 1 month and for MICS-6 (2018) it refers to frequency of internet usage in 3 months