Table 2.
Estimation results for structural equation model.
| Dependent variable | |||||
|---|---|---|---|---|---|
| (1) Familiarity | (2) Sweetness | (3) Healthiness | (4) Tastiness | (5) WTP | |
| Constant | 3.161*** | 3.678*** | 3.081*** | 1.184*** | 1.445 |
| (0.256) | (0.241) | (0.271) | (0.255) | (9.658) | |
| Sugar-free label (yes = 1, no = 0) | −0.877*** | −0.518*** | 0.353*** | −0.074 | 2.484** |
| (0.042) | (0.035) | (0.031) | (0.046) | (0.873) | |
| Familiarity | 0.025* | 0.292*** | 1.274*** | ||
| (0.013) | (0.018) | (0.364) | |||
| Healthiness | 0.280*** | 4.352*** | |||
| (0.026) | (0.515) | ||||
| Tastiness | 5.498*** | ||||
| (0.350) | |||||
| Sweetness | 0.275*** | −0.230*** | 0.110*** | 1.935*** | |
| (0.021) | (0.015) | (0.022) | (0.433) | ||
| Trial number | −0.049* | ||||
| (0.022) | |||||
| Gender | 0.191 | 0.077 | 0.099 | 0.087 | 7.063 |
| (0.122) | (0.120) | (0.131) | (0.111) | (4.664) | |
| Age | −0.003 | 0.006 | −0.018 | 0.009 | −0.094 |
| (0.009) | (0.009) | (0.009) | (0.008) | (0.332) | |
| Observations | 3,000 | 3,000 | 3,000 | 3,000 | 3,000 |
| Log Likelihood | −4,643.879 | −4,199.497 | −3,546.321 | −4,628.289 | −13,487.770 |
| Akaike Inf. Crit. | 9,301.758 | 8,410.994 | 7,108.641 | 9,274.578 | 26,997.540 |
| Bayesian Inf. Crit. | 9,343.802 | 8,447.032 | 7,156.692 | 9,328.635 | 27,063.610 |
*** p < 0.001; ** p < 0.01; * p < 0.05. Standard errors in parentheses.