Table 4.

Direct, indirect and total effect of the sugar-free label on tastiness.

Effect type	Variable	Effect estimate	Std. Err.	Lower CI	Upper CI	p-value
Direct	Sugar-free label	−0.034	0.037	−0.114	0.035	0.358
Indirect	Sugar-free label	−0.224	0.030	−0.281	−0.162	<0.001
Total	Sugar-free label	−0.258	0.036	−0.333	−0.189	<0.001
Mediators	Healthiness	0.095	0.018	0.064	0.132	<0.001
	Sweetness	−0.072	0.024	−0.127	−0.030	0.003
	Familiarity	−0.271	0.022	−0.314	−0.228	<0.001

All effects are unstandardized (for standardized effects see Supplemental materials).