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| Market and sales | ||
|---|---|---|
| Percentage % | ||
| How flowers are sold | To pre-harvest contractors | 1.1 |
| Direct to consumer | 1.6 | |
| Direct to the retailer through a commission agent | 61 | |
| Direct to wholesaler/commission agent | 36.3 | |
| Commission charges | Per kg | 57.1 |
| Per bud | 42.9 | |
| Flower market ownership | Private party | 57.1 |
| Municipality | 41.2 | |
| Association | 1.6 | |
| Market distance | 1-20 km | 3.3 |
| 20-40 km | 1.6 | |
| 40-60 km | 7.1 | |
| 60 and above | 87.9 | |
Source: Author’s analysis.
