Food Type	Hedonic Food	Stimuli	Packaging TYPE
			Eco-Friendly Packaging	Non-Eco-Friendly Packaging
		“VERSUES” is a chocolate brand. Its products feature rich aroma and smooth flavor, delivering sweet enjoyment and emotional satisfaction for a pleasurable, indulgent experience.
	Utilitarian Food	“VERSUES” is a dried okra brand. Its products feature nutritional value and health benefits, delivering satiety and energy support for sustained physical well-being.
		Note: We manipulated packaging eco-friendliness by varying the packaging materials of the foods. The eco-friendly packaging is made from more sustainable, biodegradable paper materials that have a lower environmental impact. In contrast, the non–eco-friendly packaging is made from low-sustainability PET plastic materials and is therefore less environmentally friendly.