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. 2025 Dec 12;26:112. doi: 10.1186/s12903-025-07468-z

Table 2.

Definition of the different accuracy categories

Category Definition
Objectively True A claim that is based on scientific evidence and presents all relevant information, whether positive or negative.
Selected Facts A claim that presents some true selected facts based on scientific evidence but omits important information related to a product.
Minimal Facts A claim that exaggerates the benefit of the product, with an overemphasis on the benefit supported by poor-quality scientific evidence.
Nonfacts A claim that presents an intangible characteristic. Often these claims are in the form of product opinions or lifestyle claims, leaving clinicians/patients to misinterpret the opinion as an objective product evaluation.
False A claim that is objectively false either due to lack of evidence to support it or contradicting available evidence.