Table 2.
Definition of the different accuracy categories
| Category | Definition |
|---|---|
| Objectively True | A claim that is based on scientific evidence and presents all relevant information, whether positive or negative. |
| Selected Facts | A claim that presents some true selected facts based on scientific evidence but omits important information related to a product. |
| Minimal Facts | A claim that exaggerates the benefit of the product, with an overemphasis on the benefit supported by poor-quality scientific evidence. |
| Nonfacts | A claim that presents an intangible characteristic. Often these claims are in the form of product opinions or lifestyle claims, leaving clinicians/patients to misinterpret the opinion as an objective product evaluation. |
| False | A claim that is objectively false either due to lack of evidence to support it or contradicting available evidence. |