Table 1.

Summary of Exploratory Factor Analysis for the Media Motivations for Children (MEMO-C)

Item	Factor Loading
	Regulate	Occupy	Connect
Regulate
to calm your child down when they are upset (crying, yelling, showing big emotions)	.96
to prevent your child from getting overwhelmed or upset in a new or difficult situation	.88
to soothe or comfort your child	.87
to quiet down your child’s demands for their favorite apps, video games, or shows	.72
to stop your child from moving around too much when they are being too active or hyper	.68
to keep your child occupied when in public (e.g., doctor’s office, grocery store, restaurant)	.67
to help your child avoid or reduce conflict	.67
to help your child transition between activities	.65
to help your child sit still or focus	.62
to prevent your child from arguing with siblings or other family members	.59
to entertain your child while they eat snacks or meals	.49
to reward your child for good behavior	.43
Occupy
to keep your child occupied when you need some time to yourself		.92
to let you take a break or relax by yourself		.88
to let you get things done		.76
to keep your child safely occupied when you are busy		.72
to let you mentally “check out” or escape when the day was overwhelming		.69
Connect
to bond with your child or relax together			.92
so your child can share quality time			.86
to help your child connect with family members and friends			.58