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Evacuation compliance rates by message framing.
| Message frame | Number of agents | Compliance rate (%) |
|---|---|---|
| Control | 222 | 0.9% |
| Fear only (average of 3 messages) | 666 | 0.9% |
| Efficacy only (average of 3 messages) | 666 | 1.2% |
| Subjective norm only (avg. of 3 messages) | 666 | 0.9% |
| Fear + efficacy (avg. of 3 messages) | 666 | 12.3% |
| Fear + efficacy + norm (avg. of 3 messages) | 664 | 15.4% |
Rates are a percentage of agents who evacuated.
