Table 6.
Logistic regression results for evacuation compliance by message framing.
| Message framing vs. neutral | OR | 95% CI | p-value |
|---|---|---|---|
| Control | 0.0091 | [0.002, 0.003] | p < 0.001 ** |
| Fear-based | 1.00 | [0.23, 6.86] | p > 0.05 |
| Efficacy-based | 1.34 | [0.33, 8.90] | p > 0.05 |
| Subjective norm-based | 1.00 | [0.23, 6.86] | p > 0.05 |
| Combined fear + efficacy | 15.45 | [4.82, 94.34] | p < 0.001 ** |
| Fear + efficacy + norm | 19.98 | [6.26, 121.72] | p < 0.001 ** |
** Statistically significant at p < 0.01. *Reference category: neutral message. Odds ratios (OR) greater than 1 indicate higher odds of evacuation relative to the neutral framing.