Figure 4. Behavioral incentivization with an Integrated Antimicrobial Stewardship (IAS) championship competition .
4a: Interviewing guards; 4b: Interviewing hospital attendants/housekeeping (HA/HK) staff; 4c: Interviewing resident doctors; 4d: IAS championship award distribution to nursing staff; 4e: IAS championship award distribution to neonatal intensive care unit (NICU); 4f: IAS championship award distribution to resident doctors.
Gamification of stewardship: The IAS championship was a motivational intervention. This figure captures the IAS competition, a strategic initiative designed to incentivize clinical excellence and adherence to the institutional IAS practice. By transforming compliance and clinical knowledge into a competitive framework, the Institutional Action Plan (IAP) model fosters a culture of "Positive Deviance," where top-performing departments and individuals are recognized as institutional benchmarks. This incentivization is a key driver for behavioral change and the long-term sustainability of the stewardship program.
