Table 5.
Descriptive statistics and correlation analysis for multicollinearity.
| Classification | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | |
|---|---|---|---|---|---|---|---|---|---|
| Impulse-buying tendency | 1 | ||||||||
| Social-face sensitivity | PSC | 0.485** | 1 | ||||||
| SSST | 0.396** | 0.648** | 1 | ||||||
| SFC | 0.023 | 0.151* | 0.163* | 1 | |||||
| Conspicuous consumption tendency | ISO | 0.303** | 0.219** | 0.261** | 0.222** | 1 | |||
| TSO | 0.385** | 0.331** | 0.420** | 0.354** | 0.464** | 1 | |||
| BO | 0.432** | 0.263** | 0.401** | 0.147* | 0.511** | 0.545** | 1 | ||
| HPO | 0.331** | 0.146* | 0.279** | 0.037 | 0.295** | 0.487** | 0.384** | 1 | |
| Mean (M) | 3.45 | 4.00 | 3.41 | 5.15 | 4.23 | 4.23 | 3.58 | 3.21 | |
| Standard deviation (SD) | 1.53 | 1.59 | 1.17 | 1.21 | 1.40 | 1.21 | 1.41 | 1.60 | |
| Skewness | 0.349 | −0.204 | 0.278 | −0.729 | −0.255 | −0.178 | 0.067 | 0.386 | |
| Kurtosis | −0.714 | −0.762 | −0.456 | 0.996 | −0.412 | −0.133 | −0.517 | −0.462 | |
*p < 0.05, **p < 0.01. PSC, Public self-consciousness; SSST, Social self-shaming tendency; SFC, Social formality consciousness; ISO, Individuality-seeking orientation; TSO, Trend-seeking orientation; BO, Brand orientation; HPO, High price orientation.