Table 6.

Differences in social-face sensitivity and conspicuous consumption tendency according to impulse buying tendency (High and Low Groups).

Scale	Factor	df	F	p	η2
Social-face sensitivity	Public self-consciousness	1	47.924	<0.001	0.171
	Social self-shaming tendency	1	35.750	<0.001	0.134
	Social formality consciousness	1	0.162	0.688	0.001
Conspicuous consumption tendency	Individuality-seeking orientation	1	10.195	0.002	0.042
	Trend-seeking orientation	1	32.860	<0.001	0.124
	Brand orientation	1	42.554	<0.001	0.155
	High price orientation	1	20.874	<0.001	0.083

p < 0.007.