Table 7.

Mean scores for variables between groups based on impulse buying tendency.

	Social-face sensitivity			Conspicuous consumption tendency
	1	2	3	4	5	6	7
Group 1	4.72	4.00	5.18	4.55	4.69	4.19	3.71
Group 2	3.40	2.92	5.12	3.97	3.84	3.08	2.79

Group 1 = High impulse-buying tendency; Group 2 = Low impulse-buying tendency; 1 = Public self-consciousness; 2 = Social self-shaming tendency; 3 = Social formality consciousness; 4 = Individuality-seeking orientation; 5 = Trend-seeking orientation; 6 = Brand orientation; 7 = High price orientation.