Table 2.

Sample questions and probes.

Food preferences and eating habits How hard or easy is it for you to eat the types of foods you would like to eat? When you think of your ideal way of eating, what does that look like for you? What makes it easier for you to eat the foods you would like to eat? What makes it harder for you to eat the foods you would like to eat?

Meat consumption How do you feel about the amount of meat you eat? Are you generally happy about the amount of meat you eat? If you could change the amount or type of meat you eat, what kinds of changes would you make? How do feel about the amount of red meats like beef, lamb and pork, that you eat? What has the biggest influence on the amount of meat you eat?

Perceptions of and willingness to reduce meat intake If you were going to reduce the amount of meat you eat, do you think you would be able to do it? Why or why not? What kinds of meat would you reduce? Why? Do you have the information you’d need on how to select or prepare meals that have less meat?

Perceptions of sustainable eating How important do you think it is to think about how the foods you eat impact the environment? When you think about the foods that you typically eat, how environmentally sustainable do you think the way you eat is?

The full interview guide can be found in Supplementary File 1 in English, and Supplementary File 2 in Spanish.