Table 2.
Descriptive statistics correlation coefficient matrix (N = 368).
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | |
|---|---|---|---|---|---|---|---|
| 1. Intrinsic value | 0.71 | ||||||
| 2. Utility value | 0.49 | 0.75 | |||||
| 3. Attainment value | 0.52 | 0.55 | 0.71 | ||||
| 4. Gen AI cost | −0.40 | −0.43 | −0.45 | 0.69 | |||
| 5. Gen AI self-efficacy | 0.57 | 0.53 | 0.60 | −0.45 | 0.65 | ||
| 6. Gen AI behavioral intention | 0.47 | 0.51 | 0.51 | 0.34 | 0.52 | 0.75 | |
| 7. Frequency of Gen AI usage | 0.06 | 0.09 | 0.14 | −0.39 | 0.19 | 0.05 | – |
| M | 4.60 | 4.61 | 4.66 | 3.50 | 4.57 | 4.83 | 5.67 |
| SD | 1.45 | 1.47 | 1.50 | 1.40 | 1.44 | 1.48 | 2.83 |
All correlations were significant (p < 0.05). Diagonal elements (in bold) represent the square root of the Average Variance Extracted (AVE). Off-diagonal elements represent the Pearson correlations between constructs. Gen AI Usage Frequency was measured by a single item, AVE statistics are not applicable.