Table 2.
Expert interview item analysis.
| Module | Sub-dimension | Question No. | Interview question (semi-structured guidance) | Purpose and explanation |
|---|---|---|---|---|
| I. Emotional design | Visceral level | Q1-1 | What key features do you think an AI virtual companion should possess in terms of appearance or interface to create an immediate good impression on single young adults? | To deepen the definition of “visual appeal” and capture design guidelines. |
| Q1-2 | What experience of success or failure can you share to avoid the “uncanny valley” effect? | To gather feasible design boundaries and risks. | ||
| Behavioral level | Q1-3 | During interactions, which details can best enhance the “dialogue fluency” and the “sense of being understood”? Please provide real-life examples. | To clarify the evaluation dimensions of “interaction quality.” | |
| Q1-4 | How do you measure the impact of AI response speed and semantic accuracy on emotional experience? | To provide measurement ideas for questionnaire indicators. | ||
| Reflective level | Q1-5 | How can AI companions provide users with emotional support or self-recognition through symbols, stories, or a sense of ritual? | To explore mechanisms for deep emotional resonance. | |
| II. Personalization and intelligent adaptability | Data-driven learning | Q2-1 | What user data do you think the system should record and learn from to truly provide a personalized companionship experience? | To delineate the scope of data collection. |
| Q2-2 | When an AI companion “misremembers” or “forgets,” what are the typical emotional responses of users? | To reveal the risks of adaptive failures. | ||
| Contextual adaptation | Q2-3 | How should an AI companion distinguish different emotional states (e.g., loneliness, anxiety, and excitement) in its response strategies? | To refine the logic of emotion recognition and feedback. | |
| III. Technology perception and usage barriers | Perceived usefulness/ease of use | Q3-1 | What specific pain points do single young adults most expect AI companions to address in daily life? | To clarify the scenarios of “perceived usefulness.” |
| Q3-2 | In actual deployments, which technical flaws are most likely to cause loss of users? How should they be improved in priority? | To rank improvement priorities. | ||
| IV. Ethical and social acceptance | Privacy security | Q4-1 | What kind of design do you think should be made at the product, protocol, or operational level to make users believe that their chat content is absolutely confidential? | To correspond with the “trustworthiness” item in the questionnaire. |
| Emotional dependency | Q4-2 | How do you judge whether users are overly dependent on AI companions or not? What preventive mechanisms can be designed? | To enrich ethical indicators. | |
| Social image | Q4-3 | How do you view the “stigma surrounding virtual companions”? What positioning or promotional strategies can help reduce negative labels? | To guide the setting of contextual variables. | |
| V. Usage scenarios and cultural differences | Scenario triggers | Q5-1 | In your observations, what time, device, or location do users interact with AI companions most frequently? | To define “high-frequency usage scenarios.” |
| Cultural factors | Q5-2 | Which kind of emotional design element should be particularly adjusted in different cultural or regional backgrounds? Please provide examples. | To provide a basis for cross-cultural extrapolation. | |
| VI. Future trends and business strategies | Product iteration | Q6-1 | What are the development trends in emotional design for AI companions over the next 3–5 years? | A predictive question for discussion. |
| Business models | Q6-2 | Among paid subscriptions, value-added services, or advertising placements, which model is more acceptable to single young adults? | To link to the derivative variables of “behavioral intention.” |