Table 22.
Normalized factor loading.
| Item | Measurement item | Normalized factor loading | CR | AVE | AVE square root |
|---|---|---|---|---|---|
| Emotional design | Interaction quality | 0.692 | 0.803 | 0.505 | 0.711 |
| Visual appeal | 0.715 | ||||
| Perceived personalization | 0.723 | ||||
| Intelligent adaptability | 0.713 | ||||
| User experience | Sensory experience | 0.765 | 0.879 | 0.592 | 0.769 |
| Emotional experience | 0.753 | ||||
| Thinking experience | 0.799 | ||||
| Action experience | 0.759 | ||||
| Relational experience | 0.77 | ||||
| Behavioral intention | BI1 | 0.778 | 0.879 | 0.593 | 0.770 |
| BI2 | 0.764 | ||||
| BI3 | 0.758 | ||||
| BI4 | 0.794 | ||||
| BI5 | 0.756 |