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Mediating effect test results.
| Item | Significance | Effect | 95% CI | p-value | Conclusion | |
|---|---|---|---|---|---|---|
| Lower limit | Upper limit | |||||
| Emotional design → User experience → Behavioral intention | Indirect effect | 0.139 | 0.098 | 0.188 | 0.000 | H4 is supported |
| Direct effect | 0.377 | 0.284 | 0.463 | 0.000 | ||
| Total effect | 0.515 | 0.442 | 0.585 | 0.000 | ||
