Table 2.
Design plan for the materials of the health short video experiment (type 2).
| No. | Influencer type | Account name | Gender | Appearance | Content | Source |
|---|---|---|---|---|---|---|
| Theme 2: wellness and health maintenance | ||||||
| 1 | Physician influencer | Dr. Feizhenzhan | Female | White lab coat | Heat-clearing acupoints | TikTok |
| 2 | Physician influencer | Weizi, Yi Lu Xiang Qian* | Male | Suit | Protein supplementation | TikTok |
| 3 | AI-VDH influencer | / | Female | White clothes | Heat-clearing acupoints | ChanJing |
| 4 | AI-VDH influencer | / | Male | Suit | Protein supplementation | ChanJing |
*Yi Lu Xiang Qian means marching forward in medicine.