Tourism-derived Information
TDI1	Through my visit to Korea, I gained new knowledge about K-beauty products.
TDI2	My visit to Korea helped me learn more about K-beauty products.
TDI3	During my visit to Korea, I obtained useful information about K-beauty products.
TDI4	My visit to Korea was a meaningful experience that broadened my understanding of K-beauty products.
Product Familiarity
PF1	I know a lot about K-beauty products.
PF2	I do not feel very knowledgeable about K-beauty products. (Reverse scored)
PF3	I feel familiar with K-beauty products.
PF4	Compared to other people, I know less about K-beauty products. (Reverse scored)
Perceived Diagnosticity
The information I obtained about K-beauty products...
PD1	helps me judge the quality and performance of K-beauty products.
PD2	is useful for accurately evaluating K-beauty products.
PD3	is useful for making an overall evaluation of K-beauty products.
PD4	helps me gain a more realistic understanding of K-beauty products.
Product Uncertainty
When purchasing K-beauty products through cross-border e-commerce platforms...
PU1	I am uncertain about the quality of K-beauty products.
PU2	I am uncertain about the future effectiveness of K-beauty products.
PU3	I am uncertain whether K-beauty products will meet my needs.
PU4	I am uncertain whether K-beauty products will match my preferences.
Transaction Uncertainty
When purchasing K-beauty products through cross-border e-commerce platforms...
TU1	I am concerned that delivery problems may occur.
TU2	I am concerned that unexpected additional costs (e.g., customs duties or extra fees) may arise.
TU3	I am concerned that my personal or payment information may be misused.
TU4	I am concerned that communication difficulties with sellers may occur.
TU5	I am concerned that returning products may be difficult.
TU6	I am concerned that customs-related problems may occur.
Cross-border Purchase Intention
PI1	It is likely that I will purchase K-beauty products through cross-border e-commerce platforms (e.g., Gmarket Global, CJ OliveYoung Global) in the near future.
PI2	Given the opportunity, I intend to purchase K-beauty products through cross-border e-commerce platforms.
PI3	I would like to purchase K-beauty products through cross-border e-commerce platforms.
PI4	I plan to purchase K-beauty products through cross-border e-commerce platforms in the future.