TABLE 3.
Top 10 positive emotional keywords by platform.
| Platform | Rank | Keyword | Frequency |
|---|---|---|---|
| Douyin | 1 | Cute | 142 |
| Douyin | 2 | Healing | 98 |
| Douyin | 3 | Good feel | 87 |
| Douyin | 4 | Cost-effective | 76 |
| Douyin | 5 | Soft to touch | 65 |
| Douyin | 6 | Happy | 61 |
| Douyin | 7 | Like | 58 |
| Douyin | 8 | Quality | 52 |
| Douyin | 9 | Affordable | 48 |
| Douyin | 10 | Recommend | 43 |
| TikTok | 1 | Cute | 168 |
| TikTok | 2 | Proud | 112 |
| TikTok | 3 | Friendship | 104 |
| TikTok | 4 | Thailand | 96 |
| TikTok | 5 | Culture | 89 |
| TikTok | 6 | Happy | 78 |
| TikTok | 7 | Beautiful | 72 |
| TikTok | 8 | Traditional | 67 |
| TikTok | 9 | Respect | 61 |
| TikTok | 10 | Amazing | 55 |