TABLE 8.

Comparative synthesis: convergences and divergences.

Dimension	Convergences	Divergences
Affective response	Positive response to cute aesthetics (cute, happy, like); baby schema as universal trigger	Thai users show higher positive sentiment intensity; Chinese users more balanced
Symbolic meaning	IP functions as affective object for both groups	Chinese: product attributes, functional value; Thai: cultural identity, pride, symbolic meaning
Participatory practices	Content creation, sharing, community interaction across both platforms	Chinese: product evaluation, practical tips; Thai: cultural expression, identity performance
Temporal patterns	Increased cultural keywords during diplomatic anniversary (July 2025)	N/A – similar temporal pattern observed on both platforms