Table 13.

Mean differences by paid-purchase experience.

Variable	Paid users M	Paid users SD	Non-payers M	Non-payers SD	t	df	p	Cohen’s d
LON	5.192	1.395	4.600	1.597	3.584	223.36	<0.001	0.404
SIG	5.482	1.223	5.230	0.955	2.236	313.37	0.026	0.221
BOND	5.835	0.771	5.375	0.920	4.886	215.92	<0.001	0.559
ESC	5.587	0.978	5.275	1.050	2.824	235.97	0.005	0.312
EECI	5.783	0.908	4.373	1.623	9.162	166.51	<0.001	1.187
CI	5.919	0.850	5.459	0.993	4.503	219.58	<0.001	0.512