Table 3.

Messages Promoted in Walk Missouri Campaign, St Joseph, Mo, 2003

Type	Messages Used
Billboards	I like to do it with my best friend. Who do you walk with? Sunday afternoons are a family affair. When do you walk? We like to do it in nature's backyard. Where do you walk? We do it because it's better than television. Why do you walk? It's like recess for grown-ups. Why do you walk?
Radio	We do it as a church group. I do it with my co-workers on my lunch hour. We do it together. I do it with friends at the gym. Who do you walk with? I do it first thing in the morning to start the day off right. I do it on my lunch hour; it feels great. I do it on my way to work and on my way home. I do it after dinner to help me wind down. When do you walk? I do it around my neighborhood every morning. I do it at the mall. I do it at the gym. I do it at the park. I do it around the softball field while my daughter practices. Where do you walk? We do it because a family who plays together, stays together. I do it because it's easy to fit into my busy schedule. I do it to feel better and have more energy. I do it to lose weight. I do it because it’s fun. Why do you walk?
Newspaper	My co-worker and I keep each other on track. Who do you walk with? Sunday afternoons are a family affair. When do you walk? We like to do it in nature's backyard. Where do you walk? I do it to set a good example. Why do you walk?
Posters	It's great for catching up with my buddy. Who do you walk with? We like to do it on cool, cloudy days. When do you walk? We like to do it in nature. Where do you walk? I do it for my health. Why do you walk?